This project started as a language learning experiment. Matthew Helmke was sitting in a cafe with a Moroccan having a discussion in Moroccan Arabic. The friend told a joke and it was quickly discovered that vocabulary alone would not insure an understanding of humor. This prompted a question, "What did I miss?" In this book, Matthew Helmke explores the hidden aspects of Moroccan culture. These are the things that Moroccans know inherently, without being taught. The result is an intriguing look through the eyes of an American trying to make sense of Moroccan culture.